HOUSTON TEXANS | H LOGO
Secondary H Logo
Logo
While working in-house with the Houston Texans, I led the creation of the club’s new H logo.
A symbol of city pride rooted in Houston’s culture. The letterform was inspired by the blackletter typography found throughout the city’s rap and music scene, as well as the collegiate roots of Rice University. The color choice of H-Town Blue pulled from Houston police cars of the 80s, the city flag and seal, the original Be Someone sign, and the blue tile curb street names. Local graffiti, street art, and apparel brands also helped shape the identity. Over 300 variations were explored before arriving at the final design, with the Texans Fan Council helping guide the choice.
The design debuted during the 2024 season on helmets, jerseys, and at midfield, quickly becoming a symbol of the heart of Houston. This project was more than a logo — it was a chance to leave a mark on a team and city I was proud to represent. Launch day was the result of an all-hands effort across design, marketing, social, video, and production.
Creative Direction: Doug Vosik
Art Direction: Carl Mandell
Art Direction: Steven Overturf
Designer: Steven Overturf
Photo: Zach Tarrant
Photo: Jordan McKendrick
First Secondary Logo on a Helmet in NFL History
The Texans became the first team in league history to place a secondary logo on the helmet. The debut of the H mark on gameday set a precedent in the NFL and immediately cemented its place in football history.
Photoshoot for the City
The uniform launch photoshoot was designed as a love letter to Houston. Shot in the heart of the the city, looking over downtown Houston.
The GLD Shop Collaboration
The Texans partnered with The GLD Shop to produce custom H chains as showpieces for the launch. The collaboration transformed the logo into jewelry, bridging the worlds of sports identity, fashion, and culture.
On-Field Paint
The H took center stage at midfield in a dramatic win against the Bills. The game ended with a walk-off field goal right on top of the logo, a moment that instantly tied the new mark to Texans history and gave it a storybook debut.
Later in the season, the H became the centerpiece of what fans now call the “Beyoncé Bowl.
The idea came from our in-house production team and was embraced by both the NFL and Netflix, leading to Beyoncé filming her Christmas special during the Texans–Ravens game. With the H painted at midfield, the performance was broadcast worldwide and ultimately won Beyoncé an Emmy, elevating the logo into culture and cementing it as more than just a sports mark.
Trill Burgers
Our marketing team saw a chance to connect the H with a Houston institution. By partnering with Trill Burgers, we brought the logo into the city’s culture in a way that felt authentic — an idea that both the brand and fans immediately loved.
Tattoos at Launch
At the launch party, we partnered with Red Dagger Studio to bring the H to life in the most permanent way possible. Fans and staff lined up to get tattoos of the new mark on-site, creating an unforgettable moment that showed just how quickly the logo had become part of Houston’s identity.
Bud Light Partnership
Our partnership marketing team and Bud Light worked together to feature the H on a limited-edition can — the first time an NFL team’s secondary logo had ever been used this way. The collaboration gave fans another way to celebrate the mark while setting a new standard for team partnerships.
Record setting Merch
The Texans’ retail and design teams worked together to ensure the H was everywhere at launch. The strategy paid off, breaking sales records across both the Texans Team Shop and the NFL.
Fans lined up hours before doors opened, proving the demand was real.
