HOUSTON TEXANS

Art Direction + Branding

 

The 2023 H-Town Made campaign was built on direct collaboration with the Houston Texans Fan Council. Through workshops and discussions, the group helped shape the campaign’s name and direction, ensuring it captured the pride, resilience, and identity of Houston.
The phrase H-Town Made became the foundation for a season-long brand platform, driving everything from in-stadium visuals to social content. The art direction embraced the idea of turning a new leaf. Ushering in a fresh era of Texans football and mindset with a new head coach, top draft picks, and renewed energy. Through bolder colors, stronger typography, and a confident visual voice.

 

The campaign set the stage for a bold new era, building anticipation for what lies ahead.
It became a rallying point for the next chapter of Texans football. It looked forward, charting a course for what the team and city could become.

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While I was in-house, I had the privilege of working alongside an incredible team of designers; whose skill, collaboration, and dedication made this campaign possible.

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