HOUSTON TEXANS

Creative + Art Direction

The Houston Texans are not the same team they were over the past 20 years. That reality was shaped by the fans who stayed through it all. The ones who experienced every high and low, and continued to show up with pride and belief in what this team could become. There was a clear call for change. Not to abandon the past, but to build on it and move forward with purpose.

This evolution marked the beginning of a new era for Houston Texans football, launching with the 2024–2025 season. A refreshed identity anchored by new jerseys and the introduction of a secondary H logo that represents the city at its core. The direction focused on shedding outdated perceptions while elevating the standard for what comes next. Every detail was intentional, designed to reflect the energy, grit, and culture of Houston as much as the team itself.

The result is a system rooted in legacy but built for the future. A visual expression that connects generations of fans, from those who have been here since the beginning to those just now becoming part of it. It represents more than a uniform change. It’s a signal of growth, ambition, and a shared belief in where this team is headed. Shaped by chaos, defined by purpose.

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